Exciting stuff! I've been using Clean Language to find out about the metaphors that underpin people's thinking for a couple of years now. It's a great way of aligning senior teams, for example. Zaltman uses a similar metaphor elicitiation approach and has applied it solidly to marketing issues. To find out more abotu Clean go to www.cleanchange.co.uk or wwcle.eanlanguagw.co.uk
    ホーム 一覧 単語検索 最終更新 バックアップ リンク元   ヘルプ   最終更新のRSS